About Us

Company Profile

About Us

Chengdu Newglee Technology Co., Ltd. is headquartered in Chengdu, Sichuan. The company operates 2 R&D centers (Chengdu and Shenzhen) and 3 manufacturing bases (Chengdu, Shenzhen and Dongguan). Since its founding, the company has been dedicated to the research, manufacturing and sale of a full product line — including media encoders, modulators, terminal products, transmitters and monitoring receivers — pioneering the complete, end-to-end delivery of DRM digital broadcasting solutions worldwide. Praised by customers at home and abroad, Newglee has earned a strong reputation in the industry. We will continue to invest in DRM digital broadcasting, pursuing technical innovation and excellence in quality, and striving to lead the development of the global digital broadcasting industry. Chengdu Newglee Technology is dedicated to the research and manufacturing of cutting-edge digital radio broadcasting technology. Backed by over two decades of deep expertise, we have become a leading professional equipment supplier in this field.

Newglee’s R&D team focuses on the research, production and manufacturing of DRM digital radio technology. Along the way, we have mastered a number of proprietary technologies and launched a series of high-quality products that have delivered outstanding service to many customers. Looking ahead, we will continue to increase our R&D investment in this field, working to advance the adoption of digital radio and to provide our users with ever more advanced and efficient service.

Our Philosophy

• Pioneering Innovation, Driving Industry Change: We stay at the forefront of technology, advancing the industry through continuous R&D and innovation. Our R&D team keeps pushing technical boundaries to create future-ready solutions and set new industry benchmarks.
• Customer-Centric, Pursuing an Exceptional Experience: We place the customer experience at the core of our operations, offering customizable, scalable solutions and highly responsive service to ensure our products and technology exceed customer expectations.
• Collaborative Co-Creation, Uniting Diverse Expertise: We foster a culture of cross-disciplinary collaboration, improving problem-solving through integrated innovation. Our diverse team brings together expertise from many fields to deliver high-performance, comprehensive solutions.
• Technology for Good, Practicing Sustainability: We are committed to innovating and applying environmentally friendly technologies. Through solar power and high-efficiency energy solutions, we help reduce global carbon emissions and build a sustainable energy future.

Quality Assurance

• Rigorous Testing and Standards Compliance: We follow the highest industry standards, performing comprehensive testing across the entire product lifecycle. Strict quality inspection ensures all products meet both international certification requirements and specific customer specifications, safeguarding their reliability and outstanding performance.
• Advanced Manufacturing Processes: We use state-of-the-art manufacturing equipment and precision production processes, relying on automated systems and thorough quality-assurance procedures to keep product quality consistent, minimize error and keep the entire production line running efficiently.
• Continuous Improvement and Feedback: We build a culture of continuous improvement, embedding quality control throughout production. Customer feedback and internal audits drive ongoing optimization, keeping us ahead of industry standards.
• Professional Quality-Assurance Capability: Our experienced quality-control team draws on deep technical know-how to rigorously monitor every step of the process. Their expertise and advanced inspection methods ensure that every product we ship offers excellent quality and stable functionality.

Company History

• On March 23, 2011, Shenzhen Newglee Technology Co., Ltd. was officially founded.
• In May 2011, the Shenzhen production center was established and put into operation.
• On May 9, 2017, Dongguan Newglee Information Technology Co., Ltd. was registered and established.
• In January 2019, the Dongguan manufacturing base was completed and began operation.
• On January 7, 2025, Chengdu Newglee Technology Co., Ltd. set sail.

Social Responsibility

• Bridging the Digital Divide: Using DRM digital broadcasting technology, we actively take part in delivering free educational content and emergency alerts to remote areas, keeping information flowing in emergencies. This helps advance digital inclusion and serve people in underdeveloped regions.
• Reducing E-Waste Through Innovation: Our products use a modular design that is easy to repair and upgrade, effectively reducing electronic waste. We take part in recycling partnership programs, dispose of end-of-life products responsibly, and actively embrace the principles of the circular economy.
• Supporting Disaster Response: Using DRM broadcasting equipment, we work closely with disaster-relief agencies to broadcast disaster alerts and recovery information in real time, ensuring that vulnerable groups receive timely information and stay safe in emergencies.
• Practicing Eco-Friendly Operations: We prioritize renewable materials in production and minimize waste. From packaging to energy-saving office measures, we work to reduce our environmental impact at every stage of operation.

Product Advantages

• Tailor-Made, Beyond the Standard: Going beyond off-the-shelf digital broadcasting products, we focus on delivering highly flexible, customized solutions based on your specific needs.
• End-to-End Support, All in One Place: From concept design and prototyping to volume production, we provide complete support throughout the project, ensuring every stage connects seamlessly.
• Deep Expertise, Optimized Value: Drawing on Newglee’s deep technical expertise, we work to provide you with the most cost-effective designs, striking the best balance between cost and performance.
• Assured Capacity, Efficient Delivery: Backed by robust production capability and a global logistics network, we ensure that even large-volume orders progress smoothly and are delivered on time.
• Enabling Local Manufacturing: We provide ’turnkey’ service — from early consultation to full production — to help you set up a local receiver production line and quickly achieve localized manufacturing.

Extensive Team Experience

With over 20 years of industry experience, Newglee’s engineering team provides customers with a complete broadcasting equipment service system. Not only do we offer professional product design tailored to your unique needs — ensuring solutions that are both innovative and practical — we also provide end-to-end site installation solutions covering everything from planning to implementation for efficient system integration. In addition, we offer reliable site operation and maintenance services to keep broadcasting systems in optimal condition and extend their service life. We understand the weight of our customers’ trust, and so we also provide professional manufacturing services, dedicated to creating exceptional value for our customers across the full lifecycle of broadcasting infrastructure.

Chengdu Newglee places cutting-edge technology at the core of its growth. As an industry leader in the development of DRM and DRM+ systems, we focus on delivering robust, scalable digital broadcasting solutions. DRM is a modern, high-quality transmission standard for AM, FM and shortwave broadcasting, enabling clearer audio, enhanced data services and wider coverage. With deep technical expertise in DRM, Newglee helps customers fully realize the advantages of digital broadcasting, expand their audience reach and optimize content delivery.